Innocent drinks
Exhibit 1 the background of innocent’s founders
Adam balon, Head of Sales
Educated at St. John’s College, Cambridge after Latymer Upper, London
Graduated with a 1 in Economics in June 1994
1 year on the Arthur Andersen Scholarship Programme
2 years at McKinsey & Company as a Business Analyst
Worked in a variety of sectors including financial services and, more importantly, grocery retailing. Spent 7 months Africa running 2 client teams during the major restructuring of one of South Africa’s big four banks.
2 years Virgin Cola
Most recent role: Marketing Manager. Run UK marketing for Virgin Cola, developing the brand strategy, coordinating the 10 person department and controlling the F5m budget. Ham extensive experience of dealing with impulse and grocery multiples to drive listings.
Previous roles: Brand Manager; Logistics and production Planning
Earned a place in the Harvard MBA program in 1998
Richard Reed, Head of Marketing
Educated at St. john’s College, Cambridge after Batley Grammar , Leeds
Graduated with a 2.1 in Geography in june 1994
4 years at advertising agency RMP DDB Needham
Most recent role: Acc