Since the launch of campaign in September, reposts have increased by 13 percent and user comments have increased by 50 percent. Fashionbi analytics show that the brand’s followers increased by 157 percent (7,358 followers) in just five days. The campaign is not only a great way for the brand to connect with their fans and followers, but it also provides the brand with a way to create their own customer relationship management (CRM) system in China.