Customer Linkage Identification
Sometimes referred to as deduplication or merge/purge
~ Objective - identify each appearance of an individual or
business and assign an identifier to each linkage record
~ Record linkage categories include Manual, Deterministic, or
Probabilistic
~ Manual is not feasible for large files
~ With deterministic, individuals or companies are said to be the same if
there is a match on certain variables
~ Probabilistic uses weights and probability algorithms to determine if
two or more records are the same person or company