The conditional or specific guarantee spells out certain elements of the service offering that an organization
chooses to stand behind. In the hotel sector, IBIS, the French-based international hotel chain, guarantees
that 'any problems caused by the hotel will be rectified within I5 minutes'. Radisson Hotels, on the other hand, offers anunconditional 1,00 per cent satisfaction guarantee across its hotels worldwide. Unconditional guarantees offer compensation when the customer is less than 100 per cent satisfied they are simplelo understand and usually have no hidden clauses or conditions. With an unconditional guarantee the customer is the ultimate judge of quality.