to Solimun [18], the amount of sample equals to 5 to 10 times the number of manifest variables (indicators) of the overall latent variables. This study uses 18 indicators so that the sample size is 5 x 18 = 90 respondents. Because the study is conducted at three sites, so this study is using 270 respondents (housewives in the city of Tulungagung) as research subjects. 2.3. Data Analysis This study used a quantitative descriptive approach to assess and describe the characteristics of each assessed variables. The numerical data used the value of mean (average), median, standard deviation, etc. Otherwise, categorical data explain the number or value and percentage of each group. The answer instruments are scored, graded on a Likert scale from very positive to very negative scoring. The Likert Scale indicates: strongly agree is scored 5, agree is scored 4, fair is scored 3, disagree is scored 2, and strongly disagree is scored 1 [19]. The frequency distribution of scores obtained from the tabulation of respondents' answers. Riduan and Kuncoro [20] classify the interpretation of scores into five criterias