we demonstrate how searching for the extrema of the rotational kinetic energy can be exploited to introduce the idea of the principal axes of inertia in a general and intuitive way. To that end, we propose a motivational starting point for a discussion with students, followed by a physical problem that, in its simplest form, can be handled using only basic calculus. Principal axes and moments of inertia arise seamlessly as solutions to the proposed problem. A numerical example is provided to emphasize key ideas. To encourage alternative ways of thinking, we also show how similar conclusions can be derived from the square of the angular momentum. A generalized procedure, appropriate for a classical mechanics course, is outlined in the Appendix.