Soon, however, increasing competition and cost pressures began to erode Dell’s margins. Even though the company’s net revenue continued to increase to $57.4 billion in fiscal year 2007 and $61.1 billion during fiscal year 2008, its net income dropped to $2.6 billion in 2007 with a slight increase to $2.9 billion in 2008. The “great recession” of 2008–2009 took its toll on both Dell and the computer industry. Dell’s fiscal 2010 (ending January 29, 2010) net income fell further to $1.4 billion on $52.9 billion in net revenue. Sales improved during calendar year 2010 as the global economy showed signs of recovery. Net revenue for February through July 2010 increased to $30.4 billion compared to only $25.1 billion during the first half of 2009, while first half net income rose to $886 million in 2010 compared to $762 million during the same period in 2009. Nevertheless, Dell’s net income was only 2.91% of net revenue during the first half of 2010 contrasted with a much rosier 6.45% during 2006. (Note: Dell’s financial reports are available via the company’s website at www.dell.com.)