Seasoned professional managers and designers are
rare in apparel industry. With the development of
globalization, the supply chain of luxury products
is divided by diverse countries. China, known as
the ‘workshop of the world’, is specialized in
manufacturing, but lacks the core competiveness
of designing, which partly explains the reason why
Prada outsources 80% of manufacturing tasks in
developing countries and insists on using local
designer teams. Especially in apparel industry,
designers are the soul to a clothing masterpiece as
Karl Lagerfeld to Chanel, Yves Saint Laurent and
Marc Jacob to their clothing lines. What’s more,
it’s hard to find some professional managers who
have experience in building a successful luxury
brand and promoting successful marketing activities.
Fortunately, as increasing number of Chinese
study designing and luxury management abroad
and more foreign talents are willing to work in
China, this problem can be solved.
Seasoned professional managers and designers arerare in apparel industry. With the development ofglobalization, the supply chain of luxury productsis divided by diverse countries. China, known asthe ‘workshop of the world’, is specialized inmanufacturing, but lacks the core competivenessof designing, which partly explains the reason whyPrada outsources 80% of manufacturing tasks indeveloping countries and insists on using localdesigner teams. Especially in apparel industry,designers are the soul to a clothing masterpiece asKarl Lagerfeld to Chanel, Yves Saint Laurent andMarc Jacob to their clothing lines. What’s more,it’s hard to find some professional managers whohave experience in building a successful luxurybrand and promoting successful marketing activities.Fortunately, as increasing number of Chinesestudy designing and luxury management abroadand more foreign talents are willing to work inChina, this problem can be solved.
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