Introduction
Fruit and Vegetable Consumption
Fruits and vegetables are an important component
of the U.S. diet. Nutritionists and health professionals
have clearly shown that diets low in fat,
high in fiber, with at least five servings a day of
fruits and vegetables are protective against many
types of cancer and lessen the risk of heart disease.
Federal initiatives, including the U.S. Dietary
Guidelines, the Food Guide Pyramid, Healthy
People 2002, and the National Cancer Institute’s
Five a Day Program, have highlighted the
nutritional importance
of eating fruits and
vegetables. “Strive
for Five” programs
initiated by agricultural
companies and
food trade associations
also have stressed the
need to increase fruit and vegetable consumption.
Consumers listening to these messages have altered
their food choices. Between 1970 and 1997,
the U.S. total per capita annual consumption of
fruits and vegetables increased 24%, from 577 to
718 pounds
IntroductionFruit and Vegetable ConsumptionFruits and vegetables are an important componentof the U.S. diet. Nutritionists and health professionalshave clearly shown that diets low in fat,high in fiber, with at least five servings a day offruits and vegetables are protective against manytypes of cancer and lessen the risk of heart disease.Federal initiatives, including the U.S. DietaryGuidelines, the Food Guide Pyramid, HealthyPeople 2002, and the National Cancer Institute’sFive a Day Program, have highlighted thenutritional importanceof eating fruits andvegetables. “Strivefor Five” programsinitiated by agriculturalcompanies andfood trade associationsalso have stressed theneed to increase fruit and vegetable consumption.Consumers listening to these messages have alteredtheir food choices. Between 1970 and 1997,the U.S. total per capita annual consumption offruits and vegetables increased 24%, from 577 to718 pounds
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