Engaging customers on Facebook: Challenges for e-retailers
Face book is the best ways to searching information in exchanged clothing news information on the internet by reading information from other users and sharing their opinions By replying to enquiries or other users blog . The information can be come any place around the world with facebook . Can be many stole for searching the interest with the product and security or ordering systems and discount (H. lisa,…..,D.CHARLES)
Turning “Like” to “Buy” Social Media Emerges as a Commerce Channel
As consumers around the globe spend more time on social media of all kinds, it is inevitable that some of their posts and comments relate to what they are going to do at the mall and what products they like. Many consumer-oriented companies have already responded to this shift by setting up Facebook fan pages. These can be great ways of engaging with and influencing customers, especially since the individuals on a social networking site are usually connected to other individuals whom they trust and respect. the prospective buyer’s friends and family.( A. Matt)
The Influence of Social Networking Sites on Buying Behaviors
Social networking sites have become another retail marketing channel that allows retailers to use communication transactions and site distribution in place, similar to traditional web pages. Facebook to inform the "friend" or track on new products to promote special events put advertising or information posted. The social networking site is a communication channel through the Facebook. The disciples of the retailer or manufacturer, or they can choose to "like" products.( S. Pate)
The Value Of Users' Facebook Profile Data -Generating Product Recommendations For OnlineSocial Shopping Sites
facebook like a Mapping the gender and age taken from the Facebook profile to products matching the appropriate segment (like girls, boys, women, men) which can in turn be used to filter products, especially exclude those not matching well. A membership in a Facebook group, users express their association to a certain topic which might be used to identify products of interest. We use the group name to search for matching products. Some product offerings, e.g. event vouchers or souvenir articles, are location specific. The hometown can be used to find products that match the user’s home location and enable to offer products based on regional affinity. ( G. Jorg, H. Irina, H. Oliver)
Advertising on Facebook
Facebook has to offer a business is something that every company looks for when advertising their products, personalized marketing. The concept of personalized marketing is when a business targets a product to an individual customer. The product or service that the company is offering them is something that the customer may be looking for or interested in. One of the initial things you notice when you begin using Facebook is the advertising that runs down the sides of your page. (C. Kevin, G. Sarah, T. Christopher)