In Year 11 the Internet Market will account for 6% of total branded footwear demand.
As an alternative to entering your estimate of the industry average effort for each competitive variable in a given region, you may raise/lower the expected competitive effort region-wide for all the competitive variables using the two selections below.
Adjust Competitive Intensity for.
Change in Industry Average S/Q Rating from Previous Year.
Percent Change in Competitive Impact of All Other Factors from Previous Year.
Reset Industry Averages on the Forecast Screen to Previous-Year Levels.
Keep in mind that a positive change in the competitive impact of all other factors represents a decline in the industry-wide average prices and delivery times but an increase in advertising, rebates, etc. Conversely, a weaker competitive intensity (a negative percentage change) signals higher industry-wide prices and longer average delivery times but decreases in the other industry averages. For more information on this feature see the Help page assiciated with the Sales Forecast screen.