Finding a distributor
The U.S. requires a three-tiered system for alcohol distribution. This has been in place since the repeal of Prohibition. The three parts are producers (you, the brewer), distributors and retailers. You sell your product to wholesale distributors and they in turn sell to the retailers, who sell your product to the end-user, the beer drinker.
Most states also have their own requirements and are often involved somewhere in the distribution process (with the exception of brewpubs, which manufacture the beer and sell it directly to patrons in the pub). Some of the more prohibitive states ─ Utah and Pennsylvania, for example ─ control at the distribution and retail levels. You'll need to research what your specific state requirements might be, as well as those states you plan to sell in.
In your area, you may be able to work with one of the major distributors such as Anheuser-Busch or Miller, or a distributor that specializes in non-major brand products. You'll want to carefully consider which company you want to distribute with and the specifics of your contract. Most states have laws to protect the provider-distributor sales contract (which could last years), so you'll want to carefully consider your needs now as well as your needs in the future before signing a contract. The local brewing group or guild you belong to should be able to help you find the best distributor to suit your needs and brand. You should also visit retailers who might be selling your beer to research the market and to talk to them about their experiences with the local distributors.
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