Renting domain names is a secondary market for domainers that can bring in hundreds of dollars per day. The key to this market is not necessarily search engine traffic-rather it is type-in traffic or user-directed navigation because millions of Internet users type what they are looking for directly in the address bar of their browser, such as :candy.com.” (Candy.com was recently sold for over $100,000 and makes a profit of $1,000 a week for its owner.)