The new wordmark maintains the basic premise of the “R-H” ligature wordmark introduced in 1934 but now comes in a rounded-corner, sans serif flavor that takes away some of the more baroque aesthetic of the previous version. I’m a fan of flared serifs in general so I personally would have liked to see those stay in the new version while cleaning up its usability as the new one does. It’s definitely crisper and better developed but it also lost some bite. The new emblem… I don’t know, it’s clunky. In the quote above they refer to a “makers mark” which I am guessing is something along the lines of this, with the Union Jack flag in a triangle; this new interpretation sort of looks like parts of the flag but it also looks like a pair of mechanical wings, neither very convincing or pleasing. It’s just oddly spaced and arranged inside the triangle.