The conduct of primary data in the research is meant not only to complement the secondary research but to augment and support the research observations by providing an extensive set of data the researcher can utilise in the analysis of factors that influence consumer behaviour for the purchase of organic food products in Bangkok, Thailand. The survey as the primary research tool can be executed in a number of different ways, including through telephone, postal, face-to-face and online surveys. Given the time constraints and the budget limitations that impact the conduct of the study, the researcher decided on the use of online surveys as the approach to achieving the primary research objectives of having a large sample, the research being conducted quickly, efficiently and with a minimum of expenditure. Therefore, an online survey was considered the best option for achieving the primary research objectives in the execution of the survey.