possessed distinct characteristics. The “Physiotherapy group”
emphasizes preventative treatments and the promotion of health
through health-promoting activities and complementary, noninvasive
medical procedures. The importance of other service factors for
this subgroup was comparatively low; thus, the necessary services
for this group involve treatments that promote health. The “Holistic
group” aims to reach a peaceful physical, mental, and spiritual
balance through travel. This subgroup could become a major target
market for hot spring hotel industry. The third subgroup, the“Leisure and recreation group,” can be motivated to participate in
wellness tourism through healthy diets, relaxation, and social activities.
Health promotion and convalescence are not relevant for this
group, whose primary objective is enjoyment and socializing with
friends.