with a view to capturing the attention of the consumers, the company posted its logo in certain unique place like dogsleds in Cnanada and on the walls of bullfighting arenas in Spain. Winship Woodruff (Woodruff), who became the president of Coca-Cola in 1923, developed the company into a corporate giant through many attractive promotional campaigns and by the 1940s Coca-Cola was available in 44 countries.