Dissemination should be progressive and ongoing and should reflect a broad audience, for example:
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Refereed publications. This is the most appropriate way to reach the academic community and maximise the citations of this work in other academic journals (Cleary, Walter, Jackson, & Daly, 2013).
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Local, national and international conferences. Although not as prestigious it provides an opportunity to network with others with similar interests, and may lead to collaborations and subsequently a stronger team track record.
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Professional media – Professional magazines (for example, Australian Nurses Journal, Nursing Standard and Nursing Review) and newsletters. These are generally shorter and less academic in style. They are likely to be read by much larger numbers of nurses than refereed journals and are an excellent way to disseminate the practice implications of research.
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Public media – Press releases, Letters to the Editor. Research that addresses health outcomes will be of interest to the general population so it is important to target the areas they are likely to access.
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Social media – Facebook, twitter and blogs are all opportunities to get the message out to a broad audience with a vested interest in your work.