Ronay describes how the template of the manager being in complete charge developed in British football. It was laid down by Herbert Chapman at Arsenal in the 1930s and developed by the likes of Sir Matt Busby at Manchester United in the 1950s and 1960s, Bill Shankly and Bob Paisley at Liverpool in the 1970s and 1980s, and by Ferguson and Arsenal’s Arsène Wenger in the past two decades. These last two are, for Ronay, the “hyper-evolved” embodiment of everything managers have been working towards for the past century.