The Interplay
Figure 1.1 depicts this interplay between speaker and audience. Suppose that you
plan to speak about the benefits of a vegetarian diet. In preparing the speech,
you’ll remember that some listeners think vegetarianism is healthful; others think
it is a passing fad; others come from cultures in which eating meat is prohibited,
so that vegetarianism is not a matter of choice; and still others associate vegetarianism
with eccentrics who don’t really understand nutrition