NIVEA they focuses on beauty care products for women before launching NIVEA FOR MEN brand which generally focuses on the men skincare products. Therefore, NIVEA FOR MEN produced the product in a limited range, which it doesn’t cover every the requirements of a man and products no variety such as body lotion product, lip care product, facial product, etc. In addition, NIVEA’s research found that the most men wanted skincare products that protected the face after shaving but NIVEA FOR MEN focus on only facial and shaving preparations.