To reduce the size of the company, so the company is massive, there are small, streamlined and consistent with the company's strengths in market-specific group already exists. He believed, but a return to a point that is the real strength of the company, will help the company survive?
In order to be able to concentrate on items that are the hallmarks of the company. Reducing the number of desktop computer model chop from the fifteen remaining the only version. Discontinued printers and related products He reduced investment in research and new product development. The company is reducing the number of representatives from the six remaining single list would not have to meet the requirements of different products per sales representative, these. In addition, in order to reduce costs. He decided to move the company's production base to Taiwan. And for manufactured items. He was selected to the production base moved various countries in Asia.
In addition to improved production and business structure of a company. He also opened an online store to be able to sell the item to the customer directly. Through sales agents. In addition to reducing costs, it also allows the company to have access to money quickly.
This chop saw use basic business management principles
1. If there are too many goods until customers confusing categories of goods and reduce the interest, but what we do well.
2. the blackest make America production costs high. It must move in a country where production costs are lower.
3. If there is a problem it created sales representatives do not use him again.
4. If you want to add more liquidity to the company, it must collect payment from the customer as soon as possible.