While email and social media marketing are increasing in popularity, most small businesses haven't abandoned their direct mail campaigns.
Research shows that spending on direct mail reached nearly $45 billion in 2013 and still generates more consumer reaction than electronic marketing does. According to the Harvard Business Review, direct mail has a 25 percent response rate compared to 23 percent for emails.
To help small businesses, the U.S. Postal Service now offers its Every Door Direct Mail program, which provides businesses with a way to reach every address in a neighborhood without the need for names or addresses. The programs helps small businesses find demographic data for specific delivery routes; review and inspect the size of mailings, to be sure they meet standards; and view larger ZIP code area maps.