Coca-Cola does not have the same opportunity.
Coca-Cola also competes directly against the Dr. Pepper Snapple Group. While Dr. Pepper Snapple does not have a cola, it does feature some big brands in the soft drink and juice markets, including its namesakes Dr. Pepper and Snapple as well as A&W Root Beer and Sunkist. In some ways, not having a cola could work to the Dr. Pepper Snapple Group's advantage. As popular as Coca-Cola is, a trend towards beverages with less caffeine could leave its sales in that product line depressed.
As consumer trends shift, Coca-Cola could be left vulnerable, but the beverage company does have a loyal following. The risk in this area is moderate.