1. Improve process efficiencies
2. Increase market share and global reach
3. Reach new markets, audiences, and channels
4. Improve external partnering capabilities
5. Enable internal collaboration
6. Launch innovative product and service offerings
7. Improve time to market
8. Enhance customer service experience
9. Improve information access and effectiveness in
decision-making processes
10. Bring about new business models
11. Enable a business to gain, or simply maintain, a
competitive advantage
12. Other