• Establishing marketing strategies, marketing plans and related departmental budgets
• Managing and implementing established strategies and plans
• Increasing productivity and continuously improving methods and approaches
• Identifying and developing new markets and segments
• Conducting market research and analysis
• Identifying and developing marketing channels
• Establishing incentive schemes
• Communicating with customers; customer-focused product development and outreach
• Supervising and liaising with external PR and communication consulting firms and contractors
• Developing brand collateral, brochure materials and presentations
• Creating and updating brand standards
• Preparing marketing / PR materials for different types of media
• Developing and implementing Internet and social media strategy
• Participating in creative works, website and social media development, designing product packaging
• Managing, coaching, and developing the marketing force
• Conducting market visits
• Preparing reports and other documentation
• Organising product launches and communication around products
• Organising promotion and advertising campaigns