(Levy and Malaviya 1999, p: 52).
Advertisers, in order to make sure that adverts must reach the target viewers, want to select
the right medium and strategies. Mostly, the target viewers are girls and middle aged women but women from old age group are also seemed to be interested in improving their outlook.
So, print media, especially fashion magazines, has equal impact on women of all age groups.
Sign, and language which they select for advertisements play an important role to attract
women.
(Levy and Malaviya 1999, p: 52).Advertisers, in order to make sure that adverts must reach the target viewers, want to selectthe right medium and strategies. Mostly, the target viewers are girls and middle aged women but women from old age group are also seemed to be interested in improving their outlook.So, print media, especially fashion magazines, has equal impact on women of all age groups.Sign, and language which they select for advertisements play an important role to attractwomen.
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