a range of techniques, primarily using language to explain plans to use human capital
and to inform about the progress of their implementation. This is consistent with
Barley and Kunda’s (1992, p. 363) definition of rhetoric as “a stream of discourse used
to construct, spread, or sustain a set of assumptions” about an issue or subject. Reality,
however, is defined by Zbaracki (1998) as being the models of human capital that
people construct, focusing specifically on the tools used and the meanings made in
those models.