Every organization has two options and the fit is to reduce the price of the individual value of their activity or they can also go for reconfiguring their value chain option. So the best strategy that eBay used is to go online so that it would be easy for the customer to purchase and it created a good amount of competitive advantage in the current market place. They made major changes in their business strategy consequently in terms of changes in the structure of their business, improved sales and marketing effort, better utilization of human resources, different type of improved distribution channels, and what is their sales approach.
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