Initial production of the Nike brand shoes for the sport by athletes celebrated a sponsor Nike in sales, making it a more recognizable and can create stability to. In the eyes of consumers. But it was not as successful as it should. Nike has modified its new strategy is to make sports shoes as fashion, which became the hallmark of the Nike brand, which differ from the competitors and the quality of the whole exercise and the ideal brand to put on. fashion Nike is making even more popular among teens and youth work. Nike has become one of the brands that are recognized internationally in the world.