The cold weather in Minnesota posed a special challenge to shopper comfort. Gruen's approach was to enclose the whole building. The mall was built away from big cities and was accessible mainly by automobile, so it required a sea of automobile parking spaces outside. The result, called Southdale, was a spacious suburban destination. It attempted to retain the inviting festivity of the agora, the energy of the bazaar, and the lightness of the arcade. It included enhanced climate control, easy access, and a range of other inviting conveniences and attractions. Southdale soon became the archetype for the modern mall.