First driven by the spread of K-dramas televised across East, South and Southeast Asia during its initial stages, the Korean Wave evolved from a regional development into a global phenomenon due to the proliferation of Korean pop (K-pop) music videos on YouTube. Currently, the spread of the Korean Wave to other regions of the world is most visibly seen among teenagers and young adults in Commonwealth of Independent States, Latin America, the Middle East, North Africa, Southern Africa, Eastern Europe and immigrant enclaves of the Western world.