When women indicated an interest in the study, they were given the study information sheet. The midwife forwarded the women’s contact details to the researcher, who in turn contacted the women to ascertain their interest in taking part in the study. Arrangements were then made for the interview to be conducted at each woman’s convenience. Each interview was audio-taped and then transcribed for data analysis. During recruitment, 30 potential participants were identified but when contacted by the researcher many women hesitated stating that ‘they didn’t know anything about GDM and didn’t have the time’.