The unveiling of Pike Place™ Roast was done in spring 2008. Since that time, it has become one of the best-selling whole bean coffees we offer. I remember the introduction of Pike Place™ Roast like it was yesterday. There was a big celebration when we introduced a new coffee that would be brewed everyday, all day. Before then, Starbucks rotated coffees through our brewed lineup, sometimes switching them weekly, sometimes daily. This was great for some people, but most were telling us to offer a consistent brew that they could count on when they came into our stores.
The unveiling of Pike Place™ Roast was done in spring 2008. Since that time, it has become one of the best-selling whole bean coffees we offer. I remember the introduction of Pike Place™ Roast like it was yesterday. There was a big celebration when we introduced a new coffee that would be brewed everyday, all day. Before then, Starbucks rotated coffees through our brewed lineup, sometimes switching them weekly, sometimes daily. This was great for some people, but most were telling us to offer a consistent brew that they could count on when they came into our stores.
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