Abstract
Cooperatives are the basis of the social economy in many agricultural sectors. This research work investigates
the management situation of the olive oil cooperatives in Spain. The study identifies a typology of cooperatives
based on their attitudes towards the sector. A positioning map of the different types of cooperatives is then
established on the basis of their characteristics. The study concludes with important managerial aspects of
cooperatives.
Keywords: Management, Commercialization, Segmentation, Positioning, Cooperatives, Olive sector
1. Introduction
Cooperatives are the basis of the social economy in many agrarian sectors. Such cooperatives have special
characteristics that give them a ‘democratic’ management style and a relative subordination of their capital
interests to their social aims. Agrarian cooperatives are ‘associative’ structures, whose development has been
associated with a desire to improve the condition of rural society as changes have occurred in production,
commercialization, financing, and services in the agricultural sector. They were originally created with a view to
defend the interests of small and medium-sized farming enterprises in the face of decreasing incomes, increasing
costs in production, and diminishing institutional subsidies.
A cooperative that is bound to its social and geographical environment assumes an important role in the
economic development of local communities. It is the contention of this study that it is necessary to respect the
underlying principles of such cooperatives in searching for solutions to their problems—because losing their
essential identity would render them more vulnerable.
The strategic scenario in which cooperatives will function in the immediate future in Europe will be determined
by modifications in the Common Agricultural Policy (CAP) of the European Union (EU) and the policies of the
World Trade Organization (WTO). It is possible that these policy modifications will increase territorial
imbalances and enable international companies to act as agricultural oligopolies, to the detriment of local
cooperatives. In practice, support for agrarian cooperatives requires sustainable development of the economic
and social rural environment.
The main objective of the cooperatives has been the commercial sale of their products. However, the modern
socio-economic situation has increased the need for cooperatives to develop new objectives—such as respect for
the environment, new marketing strategies, diversification, and so on.
Abstract
Cooperatives are the basis of the social economy in many agricultural sectors. This research work investigates
the management situation of the olive oil cooperatives in Spain. The study identifies a typology of cooperatives
based on their attitudes towards the sector. A positioning map of the different types of cooperatives is then
established on the basis of their characteristics. The study concludes with important managerial aspects of
cooperatives.
Keywords: Management, Commercialization, Segmentation, Positioning, Cooperatives, Olive sector
1. Introduction
Cooperatives are the basis of the social economy in many agrarian sectors. Such cooperatives have special
characteristics that give them a ‘democratic’ management style and a relative subordination of their capital
interests to their social aims. Agrarian cooperatives are ‘associative’ structures, whose development has been
associated with a desire to improve the condition of rural society as changes have occurred in production,
commercialization, financing, and services in the agricultural sector. They were originally created with a view to
defend the interests of small and medium-sized farming enterprises in the face of decreasing incomes, increasing
costs in production, and diminishing institutional subsidies.
A cooperative that is bound to its social and geographical environment assumes an important role in the
economic development of local communities. It is the contention of this study that it is necessary to respect the
underlying principles of such cooperatives in searching for solutions to their problems—because losing their
essential identity would render them more vulnerable.
The strategic scenario in which cooperatives will function in the immediate future in Europe will be determined
by modifications in the Common Agricultural Policy (CAP) of the European Union (EU) and the policies of the
World Trade Organization (WTO). It is possible that these policy modifications will increase territorial
imbalances and enable international companies to act as agricultural oligopolies, to the detriment of local
cooperatives. In practice, support for agrarian cooperatives requires sustainable development of the economic
and social rural environment.
The main objective of the cooperatives has been the commercial sale of their products. However, the modern
socio-economic situation has increased the need for cooperatives to develop new objectives—such as respect for
the environment, new marketing strategies, diversification, and so on.
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