Opening more stores is not only one important task that Hermes needs to do right now.
They also have to increase the number of product lines. Extreme rich consumers not only shop for
themselves but also for their family members and their pet. Wealthy people even spend more money
on their kids than themselves. Jennifer Lopez’s bought $2,400 worth of Chanel accessories for her 4
years old daughter (Abraham, 2012). Or “The daughter of Tom Cruise and Katie Holmes is famous
for her varied and expensive clothing, valued at $3 million” (Searchgi.com, 2012). It is obviously that
investing on kids’ clothing and accessories right now can bring to luxury companies a lot of money
and Hermes will not be an exception.