GPsychographic : Google Glasses are ideal for those “techsavvy” adults that love to have some sort of technology with them at all. Google Glass offers complete hands free
accessibility that people with hectic, busy lives would appreciate. Google Glass will be a life changing product for secretaries, and busy business men and women all over the world. The features Google Glass features is ideal for and appealing to those that live the busy lives that calls for them to be hands free. With a quick swipe of a finger and the tone of the user’s voice the user can do almost anything with Google Glass hands free. The user can take a quick picture with a wink of an eye, make a call, facetime, get directions, send a text message and even search the internet while being hands free. The hype around Google Glass has inspired a division of opinion. The people who want Google Glass and smart glasses are probably in the minority, with most people saying: "No way!". They say this because Google Glass looks weird or dorky, they are too expensive or they are thought of as creepy invasions of privacy. But the wide range of smart glass products coming next year may change minds. Some of them do not look, function or empty wallets like Google Glass does(Elgan). Google's target market for Google Glass is International Male Business Travelers between the 23 ages of 2436, “tech savvy” male enthusiast between the ages of 2140, male and female american teenagers between the ages of 1419. Google does a great job promoting Google Glass, they promote the product by using traditional and nontraditional tactics. Their non traditional tactics are Mobile Marketing, Social Media, and Guerilla Marketing. Their traditional tactics are billboards, commercials, and magazines.