As noted earlier, the most common image of power involves the ability to make someone else do something or suffer the consequences. Often called hard power, this type of power rests on negative incentives (threats, "sticks") and on positive incentives (inducements, ("carrots"). There is also soft power, the ability to persuade others to follow your lead by being an attractive example. As one scholar puts it, "A country may obtain the outcome it wants in world politics because other countries admiring its values, emulating its example, aspiring to its level of prosperity and openness want to follow it