Factors Affecting the Potential
for Collaborative Action
These megatrends should not be considered in isolation;
they are affected by a wide range of factors, including
inter dependencies and regional differences. Numerous
links exist between the different megatrends, potentially
driving complexity and conflicts and affecting the potential
for collaborative action. For example, the increasing
longevity of people implies a greater demand for resources,
demonstrating a link between Health and Wellness and Fight
for Resources. Employees’ interest in the “social footprint” of
companies highlights the connection between Sustainability
and Future Working. And digitally improved business
processes might reduce resource waste, reflecting a link
between Fight for Resources and Digital World.
In addition, the relative impact of the trends may vary
depending on regional characteristics or industry sector. For
example, some developing markets face a shortage of skilled
workers, which presents a challenge for companies trying to
expand internationally. However, the same situation might not
exist in mature markets.
Factors Affecting the Potentialfor Collaborative ActionThese megatrends should not be considered in isolation;they are affected by a wide range of factors, includinginter dependencies and regional differences. Numerouslinks exist between the different megatrends, potentiallydriving complexity and conflicts and affecting the potentialfor collaborative action. For example, the increasinglongevity of people implies a greater demand for resources,demonstrating a link between Health and Wellness and Fightfor Resources. Employees’ interest in the “social footprint” ofcompanies highlights the connection between Sustainabilityand Future Working. And digitally improved businessprocesses might reduce resource waste, reflecting a linkbetween Fight for Resources and Digital World.In addition, the relative impact of the trends may varydepending on regional characteristics or industry sector. Forexample, some developing markets face a shortage of skilledworkers, which presents a challenge for companies trying toexpand internationally. However, the same situation might notexist in mature markets.
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