The weakness Business is a lot more competitors. Most of people think that gifferen products as a Expensive product
so which is image of gifferen is high qulity and hard buy, it is difficult for the company to expand their
product lines to target the new segment. Thai people perceive gifferen as a highincome
product. They may think that the product does not have a good quality
because the company sells it at a low price. Since the success of Mistine depends
mostly on its salespeople, it could be a possible weakness in the future if competition
among direct-selling companies increases or the power of labor unions gets higher.