media convergence is a much used but poorly defined term. There are at least three dimensions of media where the term convergence has been applied: technology, content (artistic design, production, and distribution) ,and the industry's structure as a whole. Ultimately for the consumer, convergence means being able to get any content you want, when you want it, on whatever platform you want it-from an iPod to an iPad, Android phone, or home PC, or set-top device like Apple TV.