ATA is actively promoting collaborative efforts on technology and is lobbying hard for governments to improve infrastructure. For operations, there is a major initiative to spread best practices. More needs to be done about the challenges of climate change, but the airline industry is already stepping up efforts with a bold vision of zero emissions and an important target of carbon-neutral growth. The key lesson for both policy-makers and the industry is to look beyond simple economic instruments for mechanisms to bring about an effective reduction in emissions from air travel.