The new Borne and Hollingsworth shop was, however, located towards what became seen as the ‘wrong’ end of Oxford Street By 1902, when Bourne and Hollingsworth moved in, the western section of Oxford Street between Oxford Circus and Marble Arch already housed many major store : Marshall and Snelgrove, D.H. Evans, Debenham and Freebody, john Lewis, with Peter Robinson at the Circus.