In this discussion of the author, one point that I agree is “It would make academics better researchers and better writers, though, if they had to translate their thinking into plain language.” It would probably also mean more people, including colleagues, would read their work. I think it is the truth that can't deny and in my opinion using the easy word may be able to solve the problems with using long words needlessly. Including, I think easily word or normal language can make good understanding and reduce mistakes in the point that need to meaningful to the reader.