Watches worn by famous people as well as characters in movies and television shows have more impact on us than we may readily admit. While most collectors will point to their own honed sense of taste and sophistication as the inspiration behind their desires and acquisitions, they are themselves influenced by elements in their lives that are the very establishment of their tastes and preferences. It is a simple truth that we all want to be cool, and to be cool we emulate those people or ideas in our life that bring us closest to the notion of social, economic, intellectual, and performance success.