The Social Contact Center
As the primary hub of customer interactions, the contact center is critical to any customer experience strategy. The social contact center reaches out for customer engagement and relevant insights from social media to achieve consistent, engaging, and timely interaction across all channels.
Yet contact centers are struggling to harness the social phenomenon. As consumers increasingly embrace social media to look for help, make purchasing decisions, and voice their opinions, organizations can get shut out of those conversations. As the epicenter of customer interaction, the contact center is a key player for getting back into the customer conversation—and social media is the catalyst.
To enable the social contact center, your organization needs to be able to carry out the following three principal activities.
The Social Contact CenterAs the primary hub of customer interactions, the contact center is critical to any customer experience strategy. The social contact center reaches out for customer engagement and relevant insights from social media to achieve consistent, engaging, and timely interaction across all channels.Yet contact centers are struggling to harness the social phenomenon. As consumers increasingly embrace social media to look for help, make purchasing decisions, and voice their opinions, organizations can get shut out of those conversations. As the epicenter of customer interaction, the contact center is a key player for getting back into the customer conversation—and social media is the catalyst.To enable the social contact center, your organization needs to be able to carry out the following three principal activities.
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