I am going to open a coffee shop in Trang. I must have a marketing strategy to know what kind of business group customers who, location, market competitors and I have analyzed Strengths.
Trang Province located at the south of the country. A province where people live peacefully. A city of trade With natural attractions and A unique eating culture.
First of all, we will design a custom product in all its forms taste of the drink. And packaging To be unique that people remember.
I will open a coffee shop business in the province I will open in the center of the city near the community area, government offices and shopping district.
The interior will be decorated in a lovely landscape. Warm and comfortable. Customers can access the service at any age, every gender. Because the restaurant, but we do not sell coffee only. The shop sells pastries, tea, juice for customers to sit and eat in or take away. And in the shop also has simple meals such as rice For customers to take urgent. Our drink prices are fair and affordable prices, we use quality raw materials and do not exploit customers. I will make a fresh drink more fragrant. Out Stockpiling. But the price of drinks and food will be different. Because we were unable to sell at the same price as the coffee beans are imported or expensive. The price of a drink, it must depend on the materials we use.
Although we will focus on sales,for profits, but we need to set the price to do business with. Have the money to pay for the materials, labor and rental shop in case we do not have a shop of his own.