Every tourist is different. Every tourist feels attracted by different tourist
destinations, likes to engage in different activities while on vacation, makes use of
different entertainment facilities and complains about different aspects of their
vacation. While all tourists are different, some are more similar to each other than
others: many people enjoy culture tourism, many tourists like to ski during their
winter holiday and many tourists require entertainment facilities for children at the
destination. Acknowledging that every tourist is different and that tourism industry
cannot possibly cater for each individual separately forms the basis of market
segmentatio