The size and scale of IKEA sometimes affects the quality standards of their products and therefore negatively affect the view that customers has of them. As such customers will have to pay more attention to the products they are buying
The format of the shop (everything is on floor) can be too overwhelming for the customers such that they may not even know where to start from
Not maximising on the growing technology available for marketing and advertising , so consumers might end up going elsewhere
The fact that that people have to assemble their own items can be problematic for people who are not good at fixing or assembling items