Nice to e-meet you too.
Before we could provide you with the right test tag, we have prepared some questions regarding the adserver you will be using. Would you be able to provide us with the information below? Thanks in advance.
• What is the adserver called?
• Can the adserver accept third party impression tracking pixels?
• Do you have a dynamic macro for the below and what are they called in your adserver?
o Placement ID (mandatory)
Is there multiple macros that can be used to populate for a placement?
o Cachebuster/Timestamp
o Creative ID (optional)
• Can your adserver set up automated impression reports to be sent daily or weekly with impressions on a daily level (non-cumulative) including the below data?
o Data Date
o Campaign Name and ID (applicable)
o Site Name
o Placement Name
o Placement ID
o Impressions
o Ad Format (Optional)
o Creative/Ad Unit Name and ID (Only if needed for troubleshooting)